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When do you need marketing consulting services?

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Some organisations can manage their marketing needs on their own. They mostly have enormous, dedicated marketing departments with team members who specialise in every conceivable marketing area.

 

Few organisations have the resources, expertise and time needed to keep up with marketing trends and optimise their strategies accordingly. Even large corporations struggle with the break-neck speed of digital marketing, and may need consultancy support.

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Some things that might make you think about getting

some external support:

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  • Lack of a comprehensive marketing plan that
    covers every channel and touch point.

  • Constantly underperforming brand
    presence.

  • Lagging behind the competition on key search rankings.

  • Struggling to convert site visitors into
    qualified sales prospects.

  • Failing to see adequate ROI on inbound
    marketing initiatives.

  • Having an incomplete marketing strategy
    that does not synchronise every relevant
    touch point and channel.

  • Lack of insight into marketing campaign
    performance.

  • Unable to leverage metrics and data to
    improve marketing efforts.

  • Lack of alignement across stakeholders, with little to no integration.

  • Ineffective use of CRM systems or analytics.

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